I like many others was really quite astonished to see this as anyone.
Looking at the known details thus far, it seems as though the eagerness of Curve to get a new product lineup out they somehow managed to get disengaged with this critical partner. As Amex says in its statement they were participating in a limited beta and for all intensive purposes the “going public” aspect seems to have sparked this, speculation of course based upon what we know.
I agree with the previous posters, Curve certainly was stating the feature was Beta, however looking at it’s announcements which were far and wide and carried also by the broadsheets, it gives every impression to the consumer that Amex was/is a core feature, not Beta, even though some of the communication denoted it as such. If this was something in front of the Advertising Standards Bureau I believe Curve would lose the argument that it was clearly denoted beta. However disappointed we as consumers are, it really makes me wonder how Curve potentially mistepped with this critical partner in its relationship, something clearly has gone wrong and I’m scratching my head wondering how they could have gotten this so wrong.
As with any startup, these things unfortunately do happen, speaking with my own experience I do feel for the team and hope they are doing some soul searching along with practical measures to line up their communications and partnerships strategies to shore up what they have with the other partners and repair what they can with Amex, far worse things happen to other companies. Hopefully a big mea culpa for what ever it is can bring things around.
I for one will continue my support for Curve on the basis that how they listened to their customers regarding the subscription situation and delivered a decent compromise at least for my personal situation on the Black cards.
It’s really in the hands now of Curve, let’s hope they can straighten this out and limit damage to the brand and credibility.