Hi - I’m looking to invest in Curve, and saw the average spend per user was very high.
How was this calculated? It says “£1459 Monthly Average Spend Over Lifetime”
Is this saying that Curve have added up the total spend by every card holder, and divided by the number of months each card holder has had the card?
Is it including everyone who has activated a card? Or is it excluding individual months when the card hasn’t been used? The methodology is really important as it makes such a difference!