You are right!
ANY type of support issue should be addressed within 24-48 hours giving priority to paid customers. However, fraudulent transactions should be addressed always as a high priority, regardless of being a “free” or “paid” customer.
I am speaking from experience, as even though I am a Curve Metal customer, the support I have received so far is in the range of 5+ days, far from the “normal” 24-48 hours response time and despite the fact that “Metal” customers receive “Priority Support: Get help, fast, anytime, anywhere”.
Not providing priority support is a breach of contractual agreement and “paid” customers can actually file a complaint and seek for compensation for damages, etc.
I am also speaking from experience as an IT professional who is dealing with support issues and response times on a daily basis. When my company pays for “priority” support, the vendors respond in a matter of a few hours. It doesn’t mean that the issue is resolved immediately, but at least it is acknowledged and somebody is actively working on it. Response and resolution times depend on specific SLAs (Service Level Agreements) and if they are NOT honored, there are hefty penalties to be paid by the vendor(s).
Last but not least, I am speaking from experience as I used to live in the US for several years and I’ve dealt with banks and credit card companies on a daily basis. Over there, businesses take customer support very seriously and treat their customers in the utmost respect in most of the cases. All of the serious credit card companies provide a phone number which customers can call and talk to a real person in a matter of few to several minutes (depending on the time of the day) or even address their questions or issues in an automated way. This is regardless of being a paid or non-paid customer, as besides “American Express”, I’ve never paid for a membership for any of the major credit cards, e.g. Chase, Citi, Capital One, Discover, etc.
Curve started operations in the US some time ago, but they are doomed to fail and crashed by the competition if they will have the same approach towards customer service as they have here in Europe.
What I am experiencing here in Europe, where in many cases companies ask their customers to raise issues through Facebook, twitter and other social media, is really sad…