Then found the actual petition was live.
Hey! Our social team have been joking about taking the @curve handle for some time now. It’s a serious petition but we’re not expecting it to gain any momentum or for it to work. It’s meant in good spirits as we’re almost certain that @CurveFragrances is not an active account on Twitter.
Who had the daft idea to open a petition and create a social media campaign to try and get @curve on Twitter?
It does nothing but make you look like a childish bully.
I wonder how much they paid for the curve.com domain, after having to use imaginecurve for several years.
I don’t see where the problem is and anyway Curve is already on Twitter, this petition is to have the username Curve
I understand what it’s about, hence @curve in my post.
Online petitions are usually dumb, this is another one which falls into that category.
Then there’s applying pressure via social media.
Overall it’s poor form.
Its a very clever free marketing tactic. Bravo Curve
It makes them look like a corporate bully.
It does and it doesnt.
Its a very quick and cheap way to obtain marketing globally, especially in various countries they operate.
You might see it as positive marketing, I don’t.
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