Hm, not quite sure how I feel about this.
Is it really important right now to rebrand / put man hour into marketing & rebranding instead of fixing bugs and to keep up with competitors?
As of right now, Curve is one of the last fintechs / banks that do not support 3DS. But its essentiell for many users for online purchases!
More and more online shops decline payments where the card does not support 3DS.
2nd priority should be google + apple pay. So many users here on the forum (and im sure also many via email) have asked about it, almost every other bank supports it already, so Curve is not only ahead of brick and mortar banks on this, its actually behind.
Don’t get me wrong, I still LOVE curve, I’d lose a lot of money if Curve stops working tmrw for 2 reasons:
I do a lot of online purchases in a different currency than my underlying card, with Curve I pay 0% fx fees and earn the miles on the underlying card on top.
Without Curve I’d need to use my fx free card that doesn’t earn any points.
This reason alone is HUGE for me for all my expensive business expenses
Curve allows me to carry only 1 card around and has GBiT, HUGE feature and I get instant notifications of transactions + refunds for my underlying cards that otherwise would take 3 days to post on their online system.
So you’ll never lose me as a customer as long as you have the above benefits, but lets be real, most of the users want to be hip, modern.
Usuability doesn’t matter anymore nowadays, people want a metal card even thou it costs more, its heavier, just because its shiny and “special”.
Most people who own an AmEx centurion card just want to have it as a show off.
So for these hip people you must support apple / google pay, because they want to be able to pay with their phone, just for the fun of it.
If their needs do not get satisfied soon, they move away from Curve and losing that customer base will be a signifcant cut, that you can’t even straighten out with any new flashy posters.
But thats just my 2cents on this.